ATS Logo Design:
73ideas recently began branding a startup in the automation technology field called ATS (Automated Technology Solutions). We have signed off on the final logo design (below), and now begin the process of corporate collateral, including business cards and a website with integrated video.

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Aslan Guitars Logo, Headstock and Soundhole Label Package:
We have just completed a full guitar branding kit for CA guitar maker Aslan Guitars. This client came with a very good idea of direction, so this project was more an exercise in tightening concepts and execution than strategy. Click the links below for a look at the full set of drawings through the development process.

• Logo Design | Font Research 1
• Logo Design | Font Research 2
• Logo Design | Headstock Design 1
• Logo Design | Headstock Design 2
• Logo Design | Headstock Design 3
• Logo Design | Soundhole Label 1
• Logo Design | Soundhole Label 2

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The Marriott:
We have completed our second branding project for the Marriott — that of a trendy new restaurant called "Luxe". Here is the final logo and tagline (both the work of 73ideas!).

It is an "added value, added experience" restaurant with fine dining and interesting upscale takes on everyday food - such as lobster macarroni & cheese.

marriott.com

For a great study on the brand exploration of a restaurant identity, email us and ask for a PDF of this brainstorming process.

info@73ideas.com

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Patriot Guitars Logo Development:
We have completed a logo design process for Kansas based Patriot Guitars and are moving into the development of addional materials and collateral. This was a fascinating project, with much exploration of the brand leading to a very clean final design.



Below are a couple of the more visually involved logo concepts that 73ideas developed and explored along the way.

You can see the spectacular work of Patriot Guitars' here.

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Better World Books Branding:
Working together with the client, 73ideas has created a very succesful, visually strategic, brand campaign for Better World Books.

Long ago, we began the branding effort with the corporate color and font selections, the logo and corporate brand guidelines, corporate ID - (business cards, letterhead, enevelopes), brochure design, advertising, website user interface, web banner ads and tradeshow booth designs, we have executed a myriad of projects working together to strengthen the brand.

Not too long after, BetterWorld Books launched their new retail site, BetterWorld.com, for which we created a new take on the original 73ideas logo design.

The OsteoTrim™ Project...
For a couple of months now, 73ideas has been working on the development of a new health/nutrition brand called OsteoTrim. OsteoTrim is a combination joint relief/weight loss supplement. 73ideas has been responsible for the entire branding endeavor -- from color and font selections, logo and support graphics creation, as well as a full identity set and packaging design.

We were also responsible for the design and development of the newly launched OsteoTrim website -- which you can visit by clicking the graphic below.

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The Archives...
Every once in a while while we stumble across some past design that just needs to be brought out and looked at again.

1. A couple years ago we created this nifty foil label design for some organic food packaging... Not to mention the extensive rework of the logo design. We needed to take something that was already in the marketplace and recognizable and give it a facelift to be taken more seriously and fit a more upscale packaging endeavor. You can see the before and after by clicking here.

2. Shortly after, we created this antique look "Import/Tariff" label for their coffee packaging.

3. Probably one of the most iconic 73ideas logos is that of The Garnet Room, an upscale LA clothing boutique. The logo is prominately displayed in all of our logo design pieces, but little is seen of the rest of the package. In addition to the logo, we did a series of desktop wallpapers, a breathtaking sign design, and these business cards...

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Tripp Guitars:
We have implemented the new Tripp guitars logotype into their new soundhole label design. The first guitar with the new logo was just completed - we will post photos as soon as we have them.

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Elshaw Guitars:
Another very enjoyable guitar project was for John Elshaw Fine Guitars. We created both a clever play on the JE initials, as well as a polished modification of his signature.