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The
NEW 73ideas Guitar Branding
Promo:
We
have just completed a new downloadable promotional piece profiling
73ideas branding work within the guitar industry.
In it, you will see a snapshot of the process beginning with brainstorming
sketches. It is full of soundhole label design, headstock inlay
designs, even business cards and letterhead... as well as the
branding in place on the guitars.
Download
a copy to share.
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TheAssinine Project:
73ideas
has just complete a new project called the Assinine
(www.theAssinine.com).
A retail website full to the top with political comedy of the
conservative brand. The logo, catalog, all product designs, marketing,
slogans, taglines and copywriting are the work of 73ideas. If
you're a conservative with a sense of humor - this site's for
you.
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ATS
Logo Design:
73ideas
recently began branding a startup in the automation technology
field called ATS (Automated Technology Solutions). We have signed
off on the final logo design (below), and now begin the process
of corporate collateral, including business cards and a website
with integrated video.
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Aslan Guitars Logo, Headstock and Soundhole
Label Package:
We have just
completed a full guitar branding kit for CA guitar maker Aslan
Guitars. This client came with a very good idea of direction,
so this project was more an exercise in tightening concepts and
execution than strategy. Click the links below for a look at the
full set of drawings through the development process.
•
Logo
Design | Font Research 1
• Logo
Design | Font Research 2
• Logo
Design | Headstock Design 1
• Logo
Design | Headstock Design 2
• Logo
Design | Headstock Design 3
• Logo
Design | Soundhole Label 1
• Logo
Design | Soundhole Label 2
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The Marriott:
We have completed our second
branding project for the Marriott — that of a trendy new
restaurant called "Luxe". Here is the final logo and
tagline (both the work of 73ideas!).
It is an "added value, added experience" restaurant
with fine dining and interesting upscale takes on everyday food
- such as lobster macarroni & cheese.
marriott.com
For a great study on the brand exploration of a restaurant identity,
email us and ask for a PDF of this brainstorming process.
info@73ideas.com
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Patriot Guitars Logo Development:
We have completed a logo design process
for Kansas based Patriot Guitars and are moving into the development
of addional materials and collateral. This was a fascinating project,
with much exploration of the brand leading to a very clean final
design.
Below are a couple of the more visually involved
logo concepts that 73ideas developed and explored along the way.
You can see the spectacular work of Patriot Guitars' here.
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Better World Books Branding:
Working together with the client, 73ideas
has created a very succesful, visually strategic, brand campaign
for Better World Books.
Long ago, we began the branding effort with the corporate color
and font selections, the logo and corporate brand guidelines,
corporate ID - (business cards, letterhead, enevelopes), brochure
design, advertising, website user interface, web banner ads and
tradeshow booth designs, we have executed a myriad of projects
working together to strengthen the brand.
Not too long after, BetterWorld Books launched their new retail
site, BetterWorld.com,
for which we created a new take on the original 73ideas logo design.
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The
OsteoTrim™
Project...
For a couple
of months now, 73ideas has been working on the development of
a new health/nutrition brand called OsteoTrim. OsteoTrim is a
combination joint relief/weight loss supplement. 73ideas has been
responsible for the entire branding endeavor -- from color and
font selections, logo and support graphics creation, as well as
a full identity set and packaging design.
We were also responsible for the design and development of the
newly launched OsteoTrim website -- which you can visit by clicking
the graphic below.
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The Archives...
Every once in a while while we stumble
across some past design that just needs to be brought out and
looked at again.
1.
A couple years ago we created this
nifty foil label design for some organic food packaging... Not
to mention the extensive rework of the logo design. We needed
to take something that was already in the marketplace and recognizable
and give it a facelift to be taken more seriously and fit a more
upscale packaging endeavor. You can see the before and after by
clicking here.
2.
Shortly after, we created this antique look "Import/Tariff"
label for their coffee packaging.
3.
Probably one of the most iconic 73ideas
logos is that of The Garnet Room, an upscale LA clothing boutique.
The logo is prominately displayed in all of our logo design pieces,
but little is seen of the rest of the package. In addition to
the logo, we did a series of desktop wallpapers, a breathtaking
sign
design, and these business cards...
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Tripp Guitars:
We have implemented the new Tripp guitars logotype into their
new soundhole label design. The first guitar with the new logo
was just completed - we will post photos as soon as we have them.
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Elshaw
Guitars:
Another very enjoyable guitar project was for John Elshaw Fine
Guitars. We created both a clever play on the JE initials, as
well as a polished modification of his signature.
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